Case Study #3
Fay's Crepes
Fay’s Crepes is a popular breakfast spot in Columbus, Ohio, known for its mouthwatering crepes, bagels, and waffles. We teamed up with them to promote the grand opening of their second location in New Albany, creating a tailored digital marketing strategy that increased foot traffic and strengthened their brand presence across both locations.
Client Overview
Fay’s Crepes is a popular breakfast restaurant based in Columbus, Ohio, known for its delicious offerings, including crepes, bagels, waffles, and more. With a focus on fresh ingredients and a cozy dining atmosphere, Fay’s Crepes has built a loyal customer base that appreciates both the quality and variety of their menu. In addition to their original location, Fay’s Crepes recently expanded to a second location in New Albany, Ohio, which required a comprehensive grand opening marketing campaign to build awareness and drive foot traffic.
Services Provided:
- Social Media Management
- SEO
- Online Reputation Management
- E-Mail Marketing
Challenges
As Fay’s Crepes prepared to launch their new location in New Albany, they faced the challenge of building awareness in a new market while ensuring continued engagement at their original Columbus location. The restaurant wanted to ensure that the grand opening was a success, drawing in both new customers and existing fans of the brand. Additionally, they needed to drive foot traffic to both locations, particularly during the crucial initial months for the New Albany branch.
Another challenge was effectively managing the marketing for two locations simultaneously, requiring a strategy that not only promoted the grand opening but also maintained steady customer flow to their Columbus location. This balance was critical in preventing any potential drop-off in business at their flagship store while launching the new one.
Fay’s Crepes needed a marketing approach that could create buzz around the new location, attract foot traffic, and increase customer loyalty across both locations. They approached our agency to provide strategic marketing support in achieving these goals.
Work
Grand Opening Campaign for New Albany:
We designed and executed a dynamic grand opening marketing campaign for Fay’s Crepes’ New Albany location. The campaign included a mix of digital and local marketing efforts to create buzz and drive foot traffic. We used social media teasers, countdowns, and promotions to generate excitement, while geo-targeted ads ensured that locals knew about the launch. On the day of the opening, we arranged influencer visits and partnerships with local community groups to amplify the event, helping Fay’s Crepes make a splash in their new market.
Social Media Management:
To ensure consistent messaging and customer engagement, we managed Fay’s Crepes’ social media profiles, curating a mix of content for both locations. This included posts showcasing menu items, highlighting special promotions, and encouraging customer interaction. We created engaging stories, giveaways, and user-generated content campaigns that increased brand loyalty and kept customers excited about both locations. Social media played a vital role in spreading the word about the New Albany location, and it helped keep the original Columbus store top of mind for their loyal patrons.
SEO:
We optimized both Fay’s Crepes locations for local search, ensuring that when people searched for breakfast options in New Albany or Columbus, Fay’s Crepes was a top result. This included optimizing their website with geo-specific keywords, ensuring consistent listings on Google My Business, and securing backlinks from local publications and food blogs.
Online Reputation Management:
To help Fay’s Crepes maintain a strong and positive online presence, we implemented a comprehensive online reputation management strategy. We actively monitored reviews on platforms like Google, Yelp, and TripAdvisor, ensuring any negative feedback was addressed quickly and professionally. This approach not only helped resolve customer concerns but also demonstrated Fay’s Crepes’ commitment to customer satisfaction.
E-Mail Marketing:
We created segmented email campaigns to keep customers informed and engaged. For the grand opening, we sent exclusive invitations to the local community and existing customers of the Columbus location, offering special discounts and sneak peeks at the new menu items. Regular email newsletters featured updates, promotional offers, and customer stories to nurture relationships and encourage repeat visits.
Results
The New Albany location’s grand opening saw a 300% increase in foot traffic compared to initial projections, with long lines and packed tables throughout the first few days, thanks to our targeted local marketing and influencer partnerships.
Improved customer retention rates at the original Columbus location by 35%, thanks to our ongoing social media and email campaigns that kept existing customers engaged while promoting the new location.
Enhanced local SEO efforts resulted in a 60% increase in website traffic for both locations, driving more online orders and inquiries about catering services.
Generated over 50 new positive reviews for the New Albany location within the first month, and secured several collaborations with local influencers and community groups, further driving traffic and local awareness.
